SEO Myths Debunked

6 Shocking SEO Myths Debunked

Every SEO expert has come across misconceptions about our industry. This is just part and parcel of this job, so today we are going to debunk 6 shocking myths about SEO.

SEO is just a scam!

Sorry, can you speak up I couldn’t hear you over the sound of all the traffic coming to our sites! This is one of the most painful myths for SEO professionals. As with any industry, not all SEO companies are created equal. The best thing you can do as a business owner is to ensure you are getting a quality product and understand what you are purchasing. You cannot pay for a Nissan and walk out with a Ferrari. If you are purchasing 500 links for $5 then it’s likely to not be a good product. But good SEO is worth its weight in gold and can have a positive impact on your revenue.

Link building is deadSEO Myths Debunked

Dramatic sigh.

There is nothing dead about quality link building, however, spamming the web with random backlinks that add no value for users is probably something you should avoid. This has never provided value to users and each day Google gets better and removing sites that engage in this practice

Links and relevant anchor text are still signals to Google that your site and content are relevant and popular in your niche. If we shift our thinking and remove the concept of SEO from link building we will see that many of the activities are tried and tested digital marketing tactics.

Here is a breakdown of ranking factors from Moz.

We need our focus keyword to rank in position 1 within a week.

This one is popular with clients. There is this misconception that ranking for one keyword will solve all of your marketing problems. These focus keyword clusters tend to be broadly focused and although related to the offerings of the business they may not be the kinds of terms that would bring in a purchasing customer.

Client education about keyword focus is extremely important, many are misinformed about how keywords fit into an effective SEO strategy in 2016. Our job as digital marketing and SEO professionals is to guide and educate them about keyword research and keyword focus.

I can get good SEO for $100 a month

This one is way off the mark.

Most times you can’t even get good SEO services for $100 an hour! The reason many people get themselves into penalty hell is that they don’t see the value in SEO and engage in services that utilize automated activities.

Google continues to expect more value from websites for their users, therefore to be visible we need to give users and Google more! You simply cannot do the activities necessary to have a positive impact on your visibility by taking the cheap route. To ensure long-term success you need to alter the way you view SEO and respect this field as an extension of marketing, PR, and web development disciplines.

Google will find you on their own

If you build it, they will come?

Unfortunately, this isn’t a field of dreams and it is going to take much more than that. Having a great online presence in today’s market takes strategy, consistency, and expertise. There is nothing set and forget about SEO.

Many people who take the DIY approach will be implementing tactics that fall into spammy categories, such as building out multiple pages with overly keyword-stuffed content. They expect that Google is going to see them as an authority.

Every search engine strives to provide the most relevant and valuable results to users. Proving that you are valuable to your audience means you need to work on the visibility of your site, for the lifetime of your business maintaining a website.

Google hates and penalizes SEO

This is a great one! Google loves QUALITY SEO, the kind that incorporates different quality marketing disciplines and provides users with unique and valuable content. Google advocates the use of good SEO for its users. What Google hates is black hat and manipulative SEO, spammy backlinks, and algorithm manipulation to get rankings for keyword terms. It goes against Google’s central goal which is to provide the very best experience for its users.

This misconception was born from not being able to distinguish between spammers and high-quality strategies. Again this goes back to ensuring you are engaging experts who can provide solutions and strategies that will help you reach your long-term goals.

Good quality SEO will never die! The industry will evolve as it always has and will continue to be an integral part of the online marketing strategies for brands for as long as the internet exists. If you want to discuss how our SEO experts can help you or if you have any questions about high-quality SEO feel free to contact our team today.

Off Site SEO Strategies

5 Off Site SEO Strategies To Ditch in 2023

Today SEO expert Hp Sangha discusses the 5 Off-Site (Off-Page) SEO Strategies to Ditch Today. Follow these Basic rules and improve your website ranking and organic traffic as well.

  • Buying or selling links

Google clearly states that buying backlinks to approve your rankings is against their webmaster guidelines. Google views links as a vote of authority for your site and as such it’s not ethical to be paying for these votes. This doesn’t stop bloggers from charging for links or SEO companies from paying for them.Off Site SEO Strategies

Often bloggers will try to charge you for a blog post and use the justification that Matt Cutts called guest posting for SEO DEAD! So they put a price on it and call it a sponsored post. But no matter what your reasoning is or what you call it, paying for links is your ticket to ride the Google train to Penaltyville. Population – your website!

  • Large-scale article marketing with keyword-rich anchor text

While it is great when people write about you and link back to your site, they need to be natural. As Google continues to change and improve its algorithm it is slowly weeding out the sites that engage in these poor techniques.

Stuffing the anchor text with your keywords on a large scale is not going to look natural and is sure to get negative attention at some point down the track.

  • Excessively adding links to poor link directories

Adding your site to just any website directory just for that backlink will hurt your rankings and visibility. Most website directories provide little to no value to users and google often excludes them from the SERPs. You don’t want your website to be there too.

  • Placing optimized links in unhelpful forums or blog comments

Adding non-relevant links in blog or forum comments and overusing your keyword-rich anchor texts s the wrong way to go about gaining valuable links. It is ok for your links to be there as long as it is relevant and adds to the user experience.

  • Link exchanges

Exchanging links with other websites for the sake of reciprocal linking will only land your website in hot water. For example, you have a plumbing website and you link to a dog groomer and that dog groomer links back to your website essentially have just created a worthless link that has no SEO value. This kind of behaviour can result in a Google penalty.

High quality link building is no easy task. Creating that are valuable to both users and your website take a lot of time and effort. Never buy your backlinks or create worthless links. Focus on creating content and links that will benefit users and your online visibility will increase in the long term.

SEO Outsourcing Tips For Startup Businesses – HP Sangha

With a startup, you should look to outsource as much as possible. The reason is that you have far too much to do as the CEO and need to focus on the core services that your business will provide. To try to create a whole suite of reliable SEO services in-house is tough to do even for a new agency, let alone a company whose primary role is not that of an SEO agency.

Accordingly, here are some SEO outsourcing tips to use when going this route as a startup.

Don’t Fight That Putting Together an In-house SEO Team Takes Time

Starting an SEO team from scratch, you’ll need to seek out and interview potential SEO employees, build out a team, install a team leader or department head, and hope it will all gel together. The whole gelling together / working as a team process takes time and won’t happen overnight either. Also, if you’re trying to put a complete team together, you’ll need a collection of people where everyone is a specialist instead of a generalist which takes longer to arrange.

As a startup, you already have far too much to do. Just putting together the right people to provide core services or create products to sell is hard enough. Trying to create internal processes for too many departments can quickly lead you astray.

Understand, It’s Less Risky to Use an Agency

Working with an existing SEO agency is a far better prospect in the early years. They’ve been in business for years already. They know what they’re doing and have established processes to follow. They’re not making it up as they go along!Outsourcing SEO tips

There are also talented people on their team who can be relied upon. Usually, each person is a specialist with some degree of overlap to cover responsibilities that get busy and need a second person to help out. Structuring it this way means the agency can handle extra business on demand.

Seek Out Proven Past Results and Validate Them

What separates acceptable SEO agencies from ones that are worth their price is demonstrated in their past SEO results.

Results like search page bump upwards and/or more search keywords ranking for what their clients wanted are results that take 6-12 months to achieve in most cases.

Look at before and after information. See if you can access tools like SEMrush or Ahrefs to check on the previous traffic and ranking and where their clients rank today. Use a proxy tool or a VPN that supports Google to perform US-located lookups on current positions to check claims about ranking positions made by agencies. They’re easy to validate and you can also see if the position has improved or declined recently too.

Select Between Providers Based on SEO Techniques and Policies Used

It’s important to decide ahead of time what types of SEO techniques are acceptable and which are not. This can fall into a few categories:

  • White Hat Only

Largely speaking, the white hat can mean either no manual links being sought after or created or only links that are done in the most natural-looking way possible.

For instance, with white hat linking, backlinks are only sought at a time when it makes sense. This might exclude a brand-new site from getting links pointing to its review pages as this is unlikely to happen unassisted. However, links pointing to informational content that’s genuinely useful appearing in the first few months make perfect sense! Links to more commercial content can be sought at a later date when there’s a nice backlink profile created for a new site and it has a bit of age at that point.

  • Grey Hat

Grey hat is where the most website is today. There are varying degrees of this type of linking. On the upper level, you may see links from sites with traffic coming to them, making the links more likely. On the lower end, you may see backlinks originating from websites with no organic search traffic and basic, short articles used just for linking purposes.

It is up to your company to decide what its priorities are within the grey hat realm of link building. Some links are less powerful but pose less risk of getting a penalty from Google. Others, such as private blog network links from zero-traffic sites pose a greater risk.

Choosing an agency with the in-house capabilities to produce the type of link-building campaign that is decided upon is crucial. Not all agencies can handle different types of SEO adroitly.

See How the SEO Agency Handles Google Algorithm Updates

Discuss with any SEO agency you’re considering how the past Google algorithm updates have affected their clients’ sites.

It’s extremely unlikely that they’ve not been affected at all. Most sites are seeing regular movements in search ranking and traffic volume attributed to these frequent changes.

Ask questions about what actions the agency took on behalf of clients who owned sites that were impacted by an update. This provides some indication as to how they’ll handle your site in such a situation.

Talk Timeframes

The timeframe for ranking improvements or other changes as a result of the agency’s work is something to enquire about too.

Whilst you may be under pressure to deliver ranking improvements within the quarter or six-month period, that’s not always realistic. Discuss with the agency to see what their impressions are about the website and the possibility of better ranking. Check how they plan to do that and what their plan of action will be should better rankings fail to materialize.

If anything, an SEO agency should be given more time at the outset to deliver results; not less time. Google is intentionally slowing down responses to changes to thwart any attempt to manually make improvements to ranking. As such, more patience is required to get sustainable results compared with the past.

SEO agencies making bold claims about rapid ranking improvements, especially over unrealistically short timeframes and/or providing guarantees of such should be looked upon with suspicion. Good results take time and hard work to achieve them.

Importance of SEO for Small Businesses – HP Sangha

SEO (or search engine optimization)is the process of attempting to rank higher in Google and other search engines for chosen search terms (referred to as keywords). These keywords reference topics or products that are of most interest to that small business.

For instance, an international travel agency might wish to rank highly for ‘cheap flight to Malaysia’ because they already sell many such flights to walk-in customers or have particular expertise In Malaysia as a vacation destination. SEO can help with that intention.

Here are some of the reasons why SEO is of importance to small businesses:

  • Free Organic Search Traffic

When it comes to traffic, there is freely generated traffic and paid traffic.

Free traffic is termed that way because the business doesn’t have to pay a provider for said traffic, i.e. when ranking well in Google for ‘cheap flight to Malaysia’ no money is paid to Google if ranking in the top 5 search results.

Paid traffic such as spending on paid advertising across travel websites or Google, Twitter, or other websites costs money for small businesses. They have to run an ad campaign and make more from the profits on the new customer deals than the advertising costs, labor & other related costs associated with the activity. A significant percentage of paid ad campaigns lose money when factoring in all the very real costs involved.seo services for small business

  • Brand Visibility

Brand visibility is important, especially for small businesses that lack the funding to pay for ongoing ad campaigns to build brand awareness through TV and magazine advertising methods.

By ranking well for topical search terms, potential new website visitors (and eventually new customers) get to see the brand perhaps for the first time. As such, ranking high in Google & Bing search engines through the use of SEO can massively increase brand visibility over a short 12-month period.

  • Site Optimized for Readers

While it’s possible to optimize a site for SEO purposes, these days the best approach is to design and optimize a site for the visitors. While the site must be accessible by automated services like the Googlebot spider that crawls the web to find new sites and content, the main consumer of content is still humans.

When optimizing a site to make it better for usability, fast to load, with good navigation and clear links to relevant internal (and external) pages, the visitor is encouraged to stay for longer. And when visitors look at more pages and remain on the site longer, this is a significant ranking signal to Google and other search facilities. It says that their initial recommendation about the site was correct and it’s proving popular. In response, they often boost the ranking of the site once they see the time on site is significant and rising created a virtuous circle of rising benefits.

  • Return on Investment

While organic search traffic appeals to some small businesses on a limited budget because it’s free, for others they’re looking more to the medium and long-term. The news is also good for the ROI with search compared to other sources like social media or paid traffic in all its forms.

The time and financial investment in SEO are significantly less but deliver a healthier return when viewed over a 1-3-year period. Growing traffic figures and rising income from gradual increases in ranking positions starting usually when the site is out of the Google Sandbox (a delayed ranking process that continues until 4-8 months post-launch) provides a meaningful ROI. Indeed, traffic growth can double or more within a short time once the site begins to take off.

  • Conversion Rates

Conversion rates are only usually important to e-commerce websites. That’s a mistake. Every new visitor arriving because of SEO should be provided with an optimized experience. It’s necessary to capitalize on every free visitor or the opportunity created by SEO will be lost.

Business owners and their teams must look at what they earn per customer and per 1,000 customers. Compare this to industry averages. Track data points week to week; month to month. Whilst there will be seasonal differences and holiday surges too, it’s possible to look for trends.

Consider using a heatmap on your site to see what areas visitors spend time on. Look at those pages to see how they can be improved. Perhaps adding better quality content or expanding it. Include images, slideshows, or video content that all appeal to both visitors and the search engines.

SEO assists business owners in getting as much free traffic as possible. Without a focus on SEO, businesses lose potential visitors some of whom would have become new customers. Instead, businesses spend money on expensive advertising to locate new customers pushing up their customer acquisition costs. With SEO, the customer acquisition costs are close to zero. For small businesses trying to survive the early years or grow their customer base, they should be emphasizing SEO to boost traffic levels. It’s a hugely cost-efficient way to operate, especially in the early years.

How to Build High Quality Backlinks For New Website

Building backlinks pointing from someone else’s website to your brand-new site is more challenging than with an older site. For one thing, you must be careful about the kind of links you get. Also, it’s necessary to be wary about both the quality and the link velocity (the speed at which new links are acquired). They must be spaced out to look natural. As such, building backlinks for new sites requires a different discipline than for older websites.

Here Are Some Tips On How To Build Backlinks For a New Website.

  • Guest Posting the Right Way

Guest posting is the act of getting another website owner to accept a guest post – an article – on their website. The benefit for them is a decent piece of content essentially for free and the benefit for your site is a new inbound link. You may also receive some referral traffic from people visiting your site from the site with the guest post published on it too.

Most people do guest posting incorrectly. It must be particularly relevant to the audience where it will be published. The content must speak to their audience and not your own. While there’s often some overlap between the two, that’s not always the case.

The guest post should be a reasonable length. Usually 1,000 words or greater. It’s not likely that a detailed post can impart useful information when it’s only 500 words. The article will barely touch the surface of any topic that it covers and provide poor value for the readers’ time.

  • Using Broken Link Building

The broken link-building method isn’t new, but it still works incredibly well because it involves helping another website owner with a problem they didn’t even know they had and providing a ready-made solution too. Sounds good? Dig in!

The broken link-building link-building plan works around finding links on other websites that are no longer valid. In other words, a website is linking out to a page/post on a website that’s no longer there. Perhaps they deleted the page and failed to set up a 301 redirect or the website is no longer live.backlinks for new website

Using scanner apps that can check sites for broken links on a website, it’s possible to find pages or posts with outbound links that go nowhere. Once a list has been built, a plan can be devised. Either you already have a published article that would be a great replacement for the link, or you can have one written, publish it and then get a link to that news article put in place of the one that isn’t resolving any longer.

  • See What Your Competitors Are Doing

Finding good backlinks to go after is never easy. But if you look at what your competitors have already done, it gives you a leg up. Let’s say that you have a similar post to them where you’re reviewing an almost identical collection of products. They could have one or more links pointing to their review and that same site might be willing to link out to your review too.

Using a tool like Ahrefs, it’s possible to enter the full URL of the site and post directly. The online SEO tool will then spit out information about how many inbound links that post has. By looking up the backlinks page, it’s possible to get a full list of all the visible backlinks pointing to the page. At that point, an assessment can be made as to which links are valuable and worth trying to get the same or similar link for your post, and which are low-quality and best avoided.

Don’t reinvent the wheel if you don’t have to!

  • HARO

Help a reporter out (HARO) is a network for journalists who need reputable sources. When you read an article in Forbes where they’ve gotten quotes from people in the industry that the article is reporting in, these usually use established contacts. The reporter gets new information and the brands mentioned received a bit of promotion and often a backlink too.

The benefit of HARO is that articles by journalists tend to be published on good reputation websites like newspapers where they have a high domain authority and page authority. This makes these links very valuable. Google also pays attention to brand mentions within an article even if their site wasn’t linked to it.

  • Reddit & Industry Sites

Reddit and other conversational sites are good places to get links pointing to your site.

Not every link needs to be a do-follow one. After all, most websites have 60% do-follow links and 40% no-follow links that supposedly Google ignores. Therefore, it’s necessary to get a good bunch of no-follow links so that your new site looks natural to avoid getting penalized for unnatural link building.

A Final Word

When adding backlinks to a new site, it’s important to space them out. Too many too fast look unrealistic and risk a penalty from Google. Rushing to rank too soon is just as bad as not bothering with backlinking at all.

In terms of the anchor text – the text within the link itself – it should only have a low single-digit percentage of relevant terms. Mostly, links should be brand or site-related. This is normal and expected. Therefore, most backlinks will have the name of the site, the URL, and a bunch of mixed terms that don’t help rank the site for valuable search terms. And then a few powerful links that do help rank for commercial terms. It’s all in getting the balance right.

9 Easiest Ways to Drive Traffic to Your Website

To make your website and be efficient with the use of available funds, the best initial approach is to promote using free methods. When these are exhausted, then switch to paid methods such as paid advertising or other forms of active promotion.

Here Are 9 Free Ways To Drive Traffic to Your Site.

  • Create Content Around Keywords

Some search terms are popular in Google while others are rarely searched. Use a search tool like Long Tail Pro or ahrefs.com to find relevant terms for the niche(s) that the website is involved with.

Write or outsource content produced around each relevant term. Aim for low to medium competition terms that your site has a good chance to rank for.drive free website traffic

Learn to assess the top 10 sites for Domain Authority and Page Authority (MOZ metrics), domain age, total word count, and backlinks.

  • Build Backlinks

Build relevant backlinks (or have an SEO agency do it for you to save time and money).

The goal is to build links to the main domain and the money pages that you’d want to rank. Ensure that the links mainly build brand authority and only a few mention the targeted keywords specifically to avoid getting hit by Google.

Links as well as content now take longer to affect page results today. It depends on the age of the site and the niche how quickly it responds to new links being added.

  • Create a Facebook Page

Facebook is still one of the largest social media networks. It doesn’t send as many Facebook user over to your website as it used to, but it’s still a heavyweight.

You cannot afford to not have a Facebook page. However, don’t just stop there. You can post links and post unique blurbs for any new content added to your site in its blog or provide updates to changes in other areas too.

Be careful not to create an issue with duplicate content.

  • Use Facebook Groups

There are relevant Facebook groups for just about anything. FB groups are the new message boards or forums on the web. Easy to hop into and post a message.

Take temperature of the types of posts on the group. Some don’t allow commercial postings. Others permit them from people who are known to the group and regularly share other useful information. A few have a designated ‘pitch day ‘– when promotional posts are permitted.

  • Spread the Word on Pinterest

Pinterest has become a significant traffic driver whether the site is already receiving Google traffic or not. Their search engine works far more based on images that have been re-pined on other visual pin boards and not based on the number of followers that you have.

This social network relies on daily actions. Pinning some images promoting your own products, services or written content, but mix it up with pinning other things you’ve found. Re-pin other pins that will appeal to the topic of each pin board you interact with.

Time on the service has a meaningful impact on the success rate. The longer you have been promoting and getting positive attention from your pins, the more Pinterest will reward your account and its pins.

Add a Pinterest button on your site that appears when hovering over images. This way, visitors can pin your images to their favorite pin boards on Pinterest too.

  • Think in Terms of Hashtags

Many social networks use hashtags to capsulate what a message or post is all about. So, whether you’re posting a message on Twitter, an Instagram post or elsewhere, be sure to use relevant hashtags.

Keep it positive too. You don’t want to get into a flame war just because someone else is having a bad life and using transference to move their misery onto you. Keep it positive, upbeat and helpful.

  • Consider Using Landing Pages Selectively

A landing page is a separately created page that is sculpted around a particular action that you wish the visitor to take.

The action might be subscribing to your newsletter, making a specific purchase, getting a guide, or liking something to boost your Facebook account.

Landing pages only focus on one topic to solicit the desired response. In almost all cases, they move your website forward in a meaningful way.

  • Outreach SEO for Guest Posting

Outreach is designed around the idea of contacting other relevant websites and pitching them on an idea for a piece of content for their site. Usually, the quality of the research and writing needs to be comparable to what’s already on their site to be of interest.

It’s important to get the owner’s name or who runs PR for the site, at least. Otherwise it just looks like a mass mailer. In a perfect world, each approach should be individually drafted but that takes extra time.

The idea with guest posts is that you put your ideas and brand in front of another audience with crossover to your site. Some of the readers of your guest post will respond positively to it and click over to see what else your site has to offer.

  • Infographic Marketing

Infographics are visual representations of useful datapoints that support what you’re saying in an article. They include the originating website’s web address which provides a way for viewers of the infographic to click through when it’s posted on a third-party site too.

There are infographic directory sites for webmasters to search for a suitable infographic to publish. Or, a graphic can be created and then work down a list of relevant websites that might be interested in publishing it.

Taking the extra time to locate suitable articles where your infographic will be most relevant. This will lead to a highest success rate. Usually, when someone posts an infographic they’ll link back to your site – if they fail to so, you can follow up later.

Getting free traffic is always optimal instead of going after paid traffic which gets costly quickly. While traffic from SEO takes months to appear in responsible numbers, many of the above techniques work out of the box. Don’t wait for Google to rank your site highly – be proactive about it

Importance of Social Media Marketing for Online Businesses

Anyone who doubts the importance of social media when it comes to marketing need only read this one stat: 1.3 billion people use Facebook every day. The fact that they need to be online to do so also speaks to the relevance of Facebook and other social media entities to the marketing efforts of online businesses. They’re in cyberspace; you’re in cyberspace. It would behoove you to hook up. Below we’re going to list 5 benefits of tying the marketing efforts of your online business to social media.social media marketing for business

  1. Increased Conversions – Every time you create a social media post you’re creating an opportunity for readers to become new customers. Every tweet, post, image, video, or comment is a chance to catch someone’s attention which could potentially lead to a site visit and a conversion. These customers don’t have to go anywhere. They just follow the digital breadcrumbs you lay in social media posts to your virtual door.
  2. Lower marketing costs – Social media accounts don’t cost anything yet they open up a world of potential customers you were previously frozen out of. Each time someone reacts to one of your posts or clicks a Facebook link to find out more about your product or service you’re expanding your potential customer base without writing a check. Why pay for radio or web banners when you can gain access to billions of consumers for free through social media?
  3. Increased traffic – Before social media exploded into the marketing consciousness the only way to drive new traffic to your site was by ranking for relevant keywords and creating and uploading engaging content regularly. Or you could pay Google to put your link at the top of search results. With social media, however, every free post, picture, and tweet is a potential traffic generator.
  4. Improved Search Engine Rank – SEO is all about improving your ranking with search engines and social media is becoming an ever more important part of SEO strategies worldwide. Google has made significant tweaks to their algorithm lately that give added weight to your social media presence. To them, a robust social media presence is a signifier of brand legitimacy and a reason to bump you up in search results.
  5. Valuable Feedback – Until now if you wanted to find out what your customers thought of your product you could hire a marketing agency to convene focus groups on your behalf or ask people to fill out questionnaires. With social media, you can track people’s opinions of your product or service through comments, “likes” and “dislikes”.

Social media marketing is the final piece in the puzzle of a comprehensive marketing strategy for your online business. In very real ways it can be the glue that brings everything related to your product or service together. Building a robust social media presence around your online business allows you to set up your own “off ramps” on the information superhighway so that scores of people who were previously unaware of your brand can stop by your website for a look around.

5 Smart Ways to Get Quality Backlinks In 2023

Not all backlinks are built the same. Some are of higher quality than others. It is difficult for people not familiar with search engine optimization (SEO) to know the difference. The methods to go about getting quality backlinks to vary from person to person too. Some approaches are more successful than others.

Here Are 5 Smart Ways to Secure Quality Backlinks

  1. Guest Posting

Guest posting is one of the most successful ways of building legitimate links within the content. The idea is to provide readable content that suits the publisher’s audience, will find it acceptable, and schedule the post for future publication.guest posting

The guest post contains a backlink within the piece linking back to your site with your chosen anchor text. It may require some additional negotiation to get your ideal anchor text included in the link because some site owners prefer to keep links less commercial. In this case, a fallback plan is a topical link to an informational post, a branded link, or a website URL.

  1. Broken Link Building

The idea of broken link building is to perform some research to find websites that have outbound links to posts or pages on other sites that no longer exist. Either the page or post has been removed or the site is not live any longer.

It is usually best to hire an SEO professional to locate the collection of pages or posts with broken links. From there, you can contact each webmaster to point out the broken link and suggest an alternative piece of content on your site to link out to instead.

  1. Skyscraper Technique

The Skyscraper Technique was first suggested by Brian Dean. The idea here is to come up with a listicle that presents 20+ experts on a topic. Either the piece assembles the opinions of experts on the topic based on published interviews or directly solicits their latest thoughts.backlinko Skyscraper Technique

The idea here is they’ll be contacted, mentioning that the piece will be published shortly and asking their opinion. The expert may wish to be included and supply a quote for you to add to the piece. Once published, it’s quite likely they’ll mention that they’ve been included in your roundup of experts and link out to your site. This is not only a good source of new traffic but also a powerful backlink in its own right.

  1. Networking

Building relationships with experts take time. It involves reading their publications on their site, following them on social media, and joining in on their discussions. If they’ve commented on something or come up with a fresh approach, the idea is to bolster their standing by giving them props for the idea and if you can, adding to it with a better suggestion.

While getting a backlink from this kind of activity isn’t done directly, quite often it can lead to them offering you a guest post because they believe your voice will be of interest to their readership. In other cases, you might be invited to their podcast to be interviewed. Both opportunities could come up at some later date after networking, but it means you’re not approaching people cold, so the success rate will be several times higher.

  1. Blog Commenting

Blog commenting has been around forever. The trick here is not to outsource the comments. You need to be the person writing the comments because it has to be in your voice and the English (if you’re a native speaker) has to sound like you.

The point with comments is not to add a one-liner at the end of an article “Good points, excellent article” because while it’s polite, it doesn’t directly add any value. It’s much better to craft a short 1-2 paragraph comment that includes follow-up points or makes a suggestion in keeping with the article itself. This is helpful to the readers and shows the owner that you’ve read his or her article.

Get quality backlinks

While many comments are marked as “no follow” which means technically they do not count towards better ranking, all backlink profiles for websites need a reasonable mixture of nofollow and dofollow links to make them look natural. Therefore, blog commenting using branded and naked URL links are worth pursuing to give the site’s backlink profile some balance. There’s also a potential traffic source here too when readers find your comments insightful and want to see what your site is all about.